About MONDAY Haircare

Who are we?

For too long, exclusivity has been a real buzzword in beauty. But by definition, that means someone is always left out. We didn’t want that. Instead, MONDAY is part of a more inclusive beauty movement – making our salon-quality formulas widely available at an accessible price point.

We don’t believe you should have to pay more for quality haircare that’s also vegan, cruelty-free and doesn’t contain SLS or parabens. Our award-winning formulas have a focus on natural ingredients and our bottles are 100% recyclable, to help minimise our carbon footprint and reduce landfill.

MONDAY is changing the hair game.

Meet MONDAY's founder

MONDAY Haircare is the brainchild of New Zealand entrepreneur and beauty enthusiast Jaimee Lupton, who was inspired to create a range of luxury formulas at an affordable price point.

“I’m a huge believer that every person, no matter their story, should be entitled to look and feel good,” says Jaimee. “The lack of transparency and extortionate pricing across the beauty sector is what made me want to start MONDAY.”

Meet the face of MONDAY

Joining the MONDAY family is model, tastemaker and hair muse, Georgia Fowler, who is involved in the creative direction of MONDAY as brand partner.

“Over the course of my career, I’ve been lucky enough to be exposed to quality haircare and have noticed an immense difference in my hair quality since using MONDAY,” says Georgia. “[Jaimee and I] share the belief that luxury should be accessible.”